A Crowded Market
By Wines & Vines latest count, there are over 3500 wineries in California alone, and over 7,400 wineries in the USA.
Then there are the hundreds of thousands of wines imported into the US. Talk about a crowded marketplace!
The Secret to Success
What’s the secret to success? Scores? Label design? Trendy variety/AVA?
The secret is there’s no secret, save for perhaps the good fortune to have big scores from the influential critics. But since you can’t count on scores, you need to have a plan
Success comes from having a plan that addresses all the variables that affect your brand: pricing, production levels & growth, publicity, distributor selection, direct-to-consumer methodology, label design, website design.
Don’t be Offended, but No One Needs Your Wine
Understand that no one needs your wine–until they decide they do. Until someone decides that your wine is what they want, they can safely ignore your wine since they have–literally–hundreds or thousands of comparable wines to choose from.
Upstart Wine works with artisanal producers, importers, and distributors to develop and execute successful sales & marketing programs. Contact us if you’d like to learn more.